Tag Management System Examples

There are a number of popular solutions that you can integrate with the Spartacus tag management system (TMS). The following sections provide examples of how to set up Spartacus with some of most common TMS solutions, such as Google Tag Manager (GTM), Google Analytics (GA), and Adobe Experience Platform Launch (AEPL).

As mentioned in the “Setup” section of the main Tag Management System documentation, if you are using GTM or AEPL, Spartacus can handle the script “injection” to the DOM for you. However, if you prefer to have more control over the process, or if you have a complex use case, you can use the examples in the following sections to implement the setup according to your needs.

Table of Contents

Google Tag Manager

GTM requires an immediately invoked function expression (IIFE) to be included in the DOM, which you can do by adding a script to your index.html. The following is an example:

<!-- Google Tag Manager -->
  (function (w, d, s, l, i) {
    w[l] = w[l] || [];
    w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
    var f = d.getElementsByTagName(s)[0],
      j = d.createElement(s),
      dl = l != "dataLayer" ? "&l=" + l : "";
    j.async = true;
    j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
    f.parentNode.insertBefore(j, f);
  })(window, document, "script", "dataLayer", "GTM-XXXX");
<!-- End Google Tag Manager -->

For more information, see the Google Tag Manager documentation.

Google Analytics

Google Analytics observes the same dataLayer as GTM, so you can set up GA in Spartacus the same way you set up GTM. In this case, you include a GA-specific script in your index.html. The following is an example:

<!-- Global site tag (gtag.js) - Google Analytics -->
  window.dataLayer = window.dataLayer || [];
  function gtag() {
  gtag("js", new Date());

  gtag("config", "GA_MEASUREMENT_ID");

For more information, see the Google Analytics documentation.

Google Tag Manager and Google Analytics

Running both GTM and GA at the same time is possible in Spartacus, although you should be aware of the potential clashes that may arise. This section only focuses on enabling both solutions in Spartacus. Any description of potential issues when running GMT and GA at the same time is out-of-scope for this document.

The following procedure describes how to set up GTM and GA to run in Spartacus at the same time.

  1. Set up GMT, as described in the Google Tag Manager section, above.

  2. Set up GA, as described in the Google Analytics section, above.

  3. Create a new collector service, such as ga-collector.service.

    The logic should be similar to the logic in the Spartacus GtmCollectorService, so you can simply extend GtmCollectorService, as shown in the following example:

     import { Injectable } from "@angular/core";
     import { GtmCollectorService } from "@spartacus/tracking/tms/gtm";
     @Injectable({ providedIn: "root" })
     export class GaCollectorService extends GtmCollectorService {}
  4. Configure the GaCollectorService with the other TMS solutions, as shown in the following example:

     import { NgModule } from '@angular/core';
     import {
     } from '@spartacus/core';
     import { TmsConfig } from '@spartacus/tracking/tms/core';
     import { GaCollectorService } from './ga-collector.service';
       imports: [
       providers: [
           tagManager: {
             ga: {
               collector: GaCollectorService,
               events: [...],
         } as TmsConfig),
     export class AppModule {}

    You should now be able to run both GTM and GA in Spartacus at the same time.

Adobe Experience Platform Launch (AEPL)

AEPL requires you to include a code snippet provided by AEPL, which you can add to your index.html. The code snippet should look something like the following example:


For more information, see the Adobe Experience Platform Launch documentation.